Who is Ellae

Let us introduce you to the minds behind Ellae.

Team

Rajae El Mouhandiz

Initiator & director

Rajae El Mouhandiz is a singer, composer, short film maker and (music) theater maker. She produces Maghreb pop, soul and jazz and has released the albums Incarnation, Hand of Fatima, the EP Watani and the single Gracefully. Her short docu-film HOPE! was nominated for the NFF prize. She is one of the 60 female curators of the international MUSLIMA exhibition and she gave a TEDx talk about the power of identity and music. She created a TV version of her talk for a Dutch national tv network KRO, on the show KRO, Straight from the Heart. With a British Council grant and a US licence she initiated and produced theater production Hijabi Monologues NL (nominated for the Golden C award). In 2017 Performing Arts Fund NL awarded her the New Makers Grant to further develop her signature style & audience in the Netherlands, Morocco and the USA. In 2017 she created a research music theatre production titled Home, Displaced. In 2018/2019 she made and toured with Home, Displaced #2, a 70 minutes music theater solo production about the space women can take up. The spin off of her research is a large art exhibition which she created and curated for/with Stedelijk Museum Schiedam, titled Modest Fashion: An international Phenomenon in Art and Fashion. The exhibition was officially openend on 21/09/2019 by the minister of Education, Culture and Science Ingrid van Engelshoven (read her opening speech here (Dutch)). The exhibition can be visited until 09/02/2020. In the last 11 years in a row Rajae was listed in the arts and culture section of the annual list of the 500 most influential Muslims in the World and is an Ariane de Rothschild Legacy Fellow. She is also a core-member of the advisory committee of the Cultuurnota Utrecht 2021-2024, advisor of the Council for Culture and board member of A’dam Music School.

Renee Trijselaar 

Ideation partner

A quarterback, that’s perhaps her best description. Player of the offensive team. Just behind the front line. Renee Trijselaar is strategic, informal and creative mind with a heart for people and their personal story. She sees larger structures, knows the players in the social and cultural field and beyond. Trained to be coach, lean six sigma black belt an with a MA in Theatre Studies; Renee knows about the (telling or dissecting) of stories and mathematical formulas. 

Eskimo°s | vorm & idee

Design & webdevelopment

Eskimo°s = marketing and communication specialist Simone Rentmeester and graphic designer Esmée Erdtsieck.

Boardmembers

Marieke van der Poel 

Chair

Marieke van der Poel is a well respected creative strategist and forecaster with a track record of 15 years in the San Francisco, CA area, where she founded consulting company Proef. Proef consists of smart thinkers, creators and doers, with bases in San Francisco, New York, Los Angeles and Rotterdam. 

An advisor to executive boards and governmental organisations defining innovation-, brand-, marketing and product strategies, most of Mariekes work is integral and confidential. Clients include: Google, IDEO, Carhartt, Peclers, ESP Trendlab, City Council of Rotterdam, but one of Marieke’s favourite projects was with an accelerator in Oakland, focused on taking musicians to the next level, building business acumen, partnerships and traction. 

Born in The Netherlands in 1978, Marieke van der Poel holds an advanced master degree in Humanities, studied Philosophy in Bologna, Italy and holds a master degree in Fashion Editing completed Milano, Italy. Marieke is featured regularly in international media, presents at major trend-, design- and marketing events and lectures at several art colleges. 

In addition to Proef, Marieke runs De Verdienmodellen with Renee Trijselaar in Rotterdam. Together they created financial independence through strategic empowerment for artists, organisations and entrepreneurs. To Marieke, relevance is key: creativity, thorough analysis, and do-ability are equally important when shaping a balanced future, together.}

Merel Mathey

Treasurer

Merel Mathey (1985) has studied Law at the Vrije Universiteit Amsterdam and specialised in IP, IT and Privacy. During college, Merel founded a comedy club. From there, she entered the cultural sector from a business kind of view. After three years of being an attorney of law, she switched from the corporate environment into the comedy scene, organising shows and became co-owner of the Comedy Cafe Amsterdam. She was responsible for the financial, legal and productional responsibilities. Then, as from 2016, Merel became the director of the Cabaretfestival Cameretten in Rotterdam. With her business background and corporate mindset, she helped Cameretten grow and stabilise. With lots of pleasure she looks forward to apply her knowlegde and the skills she learned along the way for Ellae in her role as treasurer. 

Hilde Westerink 

Secretary

Hilde Westerink (1979) was in her early teens when she discovered two things that changed her life: feminism and the internet. Behind her computer she discovered Riot Grrrl – a feminist punk movement that led her to create online platforms for grrrls (of all genders) to connect world wide and share feminist ideals. Currently, Hilde works as publisher for the online magazine Vers Beton. What started out as a time consuming hobby, has turned into a career. Hilde is an advocate for independent journalism and will be a feminist killjoy for the rest of her days.Hilde has a strong personal connection with Ellae’s mission. She was part of Ladyfest, a festival concept that started in Olympia, USA in 1999. Ladyfest was a counter reaction to violence against women and lack of female representation in the music industry. People from all over the world took this concept and made it their own. Hilde organized Ladyfest in Amsterdam and Rotterdam and was part of many others as both a musician and visitor.